Essentially, this calls for professional copywriting and editing. If writing has never been your thing, the good news is that professional copywriting and editing services are not expensive if you contract a freelancer from the web. Websites such as Upwork.com are a great place to go to find professional service providers at a reasonable or low cost.
These are service providers (sometimes authors, sometimes professional journalists) whom I found to be well-researched, great writers, with a good idea of how to write for the web. Though I have written tons of content for myself and other companies over the years, sometimes I had too many projects going at once and would reach out to other writers for assistance getting the content I needed.
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