Less competitive rankings for search phrases are easier to score higher search rankings than more heavily competed search phrases. For example, “stock tips” has a lot more competition from big companies than “new investor stock tips for kids.”
If you’re a work at home type or just a small time web developer and marketer, you will have a hard time ever breaking into the top 5 of Google organic search for “stock tips.”
But if you set your focus on less searched for long keyword phrases, like “new investor stock tips for kids,” now you have the opportunity to get that web page ranked highly in a short period of time, as well as dozens of other long keyword phrases.
One of my websites gets thousands of people a day from organic search. It is an information based site and rich with unique content, with hundreds of long keyword phrases used throughout the site that all add together to bring thousands of people each day to the website from Google search.
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